Aakanksha Gupta, Founder & CEO of The Other Circle (TOC), is a visionary in marketing and PR with
over 15 years of experience. This Xavier Institute alumna founded TOC in 2013, redefining industry
standards and symbolizing an inclusive space in PR. As a multifaceted leader, she excels in narrative
building, lateral thinking, strategy, and crisis management. Aakanksha’s leadership, alongside her
brother and co-founder Anuraag, navigated the company through the pandemic, expanding into new
sectors and growing to a 60-member team within two years post-pandemic.
Aakanksha’s launch of their second company, Cavalry Media further showcases her strategic mindset.
Her approach intertwines business acumen with kindness, fostering innovation and lasting
partnerships. Beyond work, she maintains balance through reading, travel, and mindfulness, bringing
a holistic approach to her pioneering role.
