An advocate for body confidence, and a challenger of beauty stereotypes, Dove joined forces with It’s A Girl Thing to provide girls with the self-esteem education they need to reach their full potential.
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Influencer marketing
Dove engaged Dani Barretto to represent the Dove Self-Esteem Project at It’s a Girl Thing. They leveraged Dani’s fanbase to create higher engagement with a social media giveaway for IAGT tickets, and a chance to meet Dani.
 
Panel discussions
Dani was also integrated into a panel discussion called ‘Confidence: The Key to Success’, which allowed her to boost awareness of the Dove Self-Esteem Project.

On-ground engagement
Dove set up an experiential booth with plenty of photo opportunities, with the best photos snagging prizes – all announced live during the show.  

Social engagement
The Dove social team delivered tactical social communications while at the event, which were boosted to extend the reach and impact of Dove’s IAGT partnership.